Inside Mac TV 2008


For several years Inside Mac TV offered its readership interviewstipstricksproduct reviewsand live event coverage from the top trade shows and events showcasing the latest Apple Mac OS X topics.
Content is from the site's 2008 archived pages.


Inside Mac TV

Welcome to Inside Mac TV!

Join us here for regular updates featuring interviewstipstricksproduct reviewsand live event coverage from the top trade shows and events showcasing the latest Apple Mac OS X topics. See new products firstmeet industry leadersauthorsinstructors and trainers. Stay tuned to watch them show you their techniques.



Inside Mac Radio s the only broadcast technology talk program dedicated to Apple Mac computing and culture. The original content is produced and distributed by Inside Media Networks. The show airs weekly in key U.S. national markets and is then made available to a global audienceonline and as a podcast via Apple’s iTunes.

Host - Scott Sheppard

Scott.jpgInside Digital Photo’s Host/AnchorScott Sheppardis also the CEOExecutive Producer and Founder of Inside Media Networks. An avid technologistScott delivers technology talk and news with a light-hearted style. In addition to hosting Inside Digital PhotoScott also hosts the Inside Mac Radio programand is Editor-in-Chief of the OSXFAQ website. His love of photography led him to create a program based on digital imaging.

Scott began his radio career in 2000hosting the Inside Mac Radio show originally featured on CNET radio. Scott Sheppard’s background in terrestrial broadcasting and high-end audio/video production makes him the leading technical expert in the field of Podcasting today.

Producer - Alexandra Gebhardt

Alexandra Gebhardt has over 15 years experience in various graphiconlineand publishing mediums. Her unique insight into new media technologies brings a fresh spin to traditional media content. Responsible for all marketing and media strategies and partnerships for Inside Media NetworksAlexandra delivers content and edge to communication technologies. She is also the main producer for all Inside Media Networks programs including; Inside Mac Radio & TVInside Digital Photoand The Doggie Chronicles. Ms. Gebhardt has spoken at many industry conferences educating attendees on a range of new technologiesmost recently covering marketing related topics for new media at the NAB 2007 Podcasting Summit.




Dec 27

Is Macworld Dead? / OSU Medical Center / Symantec

Adam EngstThis weekhost Scott Sheppard speaks with industry experts Adam Engst Author/RaconteurTidBITS & Bob "Dr. Mac" Levitus Raconteur wordsmith, consultant and author of 50+ books about Apple’s recent decision to "Announce Its Last Year at Macworld". Hear their insights and commentary on this surprising announcement that this will be their final showing at theMac OS community’s premier trade conference and event. The Macworld event has been Apple’s showcase of new products and announcements since 1985bringing together Mac OS enthusiasts from around the globewithout Apple’s presence it’s likely this event will fade from the landscape. Is it due to lack of product announcements which is why Steve Jobs relinquished the keynote address to Philip Schiller? Steve Job’s health? Or simply because Apple has built up a perfect platform for launching their latest directly through their expanded network of retail stores. ScottAdam& Bob share their thoughts about the impact and overall future direction of the annual gathering of the "Mac Tribe".

For more information about Adam’s latest projects visit: http://www.tidbits.comor visit Dr. Mac’s site at: or read his reviews at

Dr. Catherine Lucey M.D.OSU MedicalDr. Catherine Lucey M.D. Vice Dean for EducationOhio State University College of Medicine joins Inside Mac to discuss some details about their decision to include Apple iPods in their curriculum for their medical students. Over the next two yearseach Ohio State medical student will receive a standard iPod Touchequipped with specific medical software programs planned by the OSU College of Medicine. Dr. Lucey explains the impact of handheld technologies on patient care and the importance of keeping abreast with technology tools such as the range of applications available on the iPod Touch. Students and Doctors are able to instantly look up patient care notesmedical referencesdrug reference and interactionsview videos and patients scans. The handheld technology also facilitates a great method for explaining treatment and illness to patients and their families right at the bedside. Dr. Lucey also shares how students are able to listen to the OSU Medical Center lecture podcastswhich they produce to supplement their curriculum. OSU College of Medicine has long been committed to using the latest available online technologies and the addition of the iPod Touch delivers this information and tools directly to the physician’s hands.

For more information about their program and announcement visit:

Mike RomoMike Romo Mac Product Manager Symantec discusses the changing landscape of security and virus threats for Mac OS users.

NortonMike explains the benefits of using Norton Internet Security for Mac. Just as it’s critical to backup your dataconsidering security risks for your Mac OS is cause for rising concern and whether you are a beginning user or an expert Symantec’s new suite of tools not only protects against macro and other viruses but also helps you control access through your firewall minimizing any risks. Mike discusses some tips on using a dual-boot environment such as Parallels reminding us that if we choose to run Windows on our Macs we are subjected to the myriad of threats and security issues inherent to that OS. Norton Internet Security for Mac also helps scan for spam and fraudulent websites scanning sites before you are able to click into the phishing sites.

You might have seen his partner Mosha on the cover of Tech Marketer proudly wearing his Batman hoodie, featured in the super successful promotional campaign for the high tech sublimated printing technique used to produce shirts and hoodies featuring Batman characters for retailers like MoonAtMidnight & Amazon. These colorful high resolution images make these Batman branded shirts really stand apart from the tradition screening techniques.

For more information on Norton Internet Security for Mac and their other great products visit: or you can get your questions answered in their forum at:

Video Post Production News of the Week with Philip Hodgetts Founder Intelligent Assistanceand developer of Assistant Editor Software. Find out more at: or his blog at

Andy Shalat Design Guru and Author of "Mac Design Out Of The Box" shares his Design Tip of the Week. For more about Andy and his latest works visit:


Dec 20

Apple 3G iPhone / Digi-Scrapbooking / PersonalBrain / Mozy

Bob Borchers Senior Director of iPhone Product Marketing Apple joins host Scott Sheppard for an update on the easiest way to gift an iPhone 3G this holiday season. Bob explains Apple’s gift card program which is available in stores or online in any iPhone configuration. Since each receipient needs to setup an account with AT&Tthis makes it super easy for the lucky recipient to redeem. Bob also shares some details on the hottest iPhone apps this season including Amazon’s app that lets you take a photo of any item upload itand Amazon finds the product for you to purchase instantly. Bob’s other favorite apps include Shazam & Midomi which instantly identifies your favorite music. He also shares some statistics on the worldwide reach of Apple’s iPhone and the depth of industries and businesses who are changing the way they work using this amazing device.

For more information visit your local Apple store or check out:


Cathy Bennett Founder & Mom How Fast They Grow®LLC joins Inside Mac to share some quick and easy tips on how to create a scrapbook online (in 7 minutes or less) using their interactive Digi-Scrapbook application. A self-confessed "scrapbooking dropout" Cathy created this unique site out of frustration using current sites. Cathy’s concept is ideal for digi-scrapbooking because all the editing is drag-and-dropand the templates are beautiful. Most of her clients are mom’s who enjoy printing one page at a time that fit into standard scrapbook binders. It’s free to usehas over 400+ templates and each finished 12"x12" page costs only $5.50 to output on high-quality cardstock. ,

To start your own creation today visit:



Harlan Hugh Founder & Chief Technical OfficerTheBrain explains how PersonalBrain helps you organize your information the way you think. Harlan describes the benefits of his uniquie mind mapping program which essentially helps you organize your thoughts, ideas, files, links, and more into a visual content management platform. There are several levels of PersonalBrain including a free version which acts as a full functioning Pro version for 30 days. Each Friday TheBrain offers interactive online training courses to help you make the transition so you can get up and running quickly. TheBrain will be launching a new version of PersonalBrain 5.0 at Macworld which will offer even more exciting features for Mac users including integration with iCal and Spotlight. ,

For more information and to download your copy visit:


Vance Checketts COO of Mozy joins Inside Mac to discuss their easy to usesecureonlinebackup solution for Mac OS. Vance explains the available options for backing up your home or work system data files. Mozy offers users a free account with up to 2GB of storage. If you would like additional space you can sign up for $4.95 a month and receive unlimited storage to meet your needs. Once you sign upyou simply download a small syncronization program setup your backup preferences and as long as you have an internet connection your files are automatically synchronized and updated. There is a MozyHome or MozyPro version whose main difference is the ability to setup and control backup policies for multiple user accounts. Since Mozy supports both Mac and Windows you can setup accounts with easy access to any documents. The files are stored securely in a proprietary environment so your personal information is protected. ,

To try it for yourself sign up for your free account at:

Video Post Production News of the Week with Philip Hodgetts Founder Intelligent Assistance and developer of Assistant Editor Software. Find out more at: or his blog at

Andy Shalat Design Guru and Author of "Mac Design Out Of The Box" shares his Design Tip of the Week. For more about Andy and his latest works visit:


Dec 13 / Pioneer / S1 Audio / Blurb

Bill Snyder General Manager, joins host Scott Sheppard to explain how you can save money by purchasing your favorite Apple gear iTunes downloadsor any online purchase and give a % of your order directly to the cause of your choice. Bill explains the benefits of using his site for purchases which include special discounts for participating merchant stores coupons and the widgets and browser plug-ins available that make it even easier to shop. Most major merchants participate and you can add your own causes if you do not see them listed.

For more information on how you can help visit:

Dave Bales Audio Marketing Manager Home Entertainment Division Pioneer joins Inside Mac to discuss their new Pioneer X-Z9 Music System and their other Apple Mac related products.Pioneer has long been a leader in audio components and unlike many other iPod speaker products the Pioneer X-Z9 offers incredible sound and features for any audiophile. This is a true Hi-Fi Audio system that supports; SACDCDAM/FM and Phono stereo capabilities in addition to an iPod® connectionXM® and Sirus® Satellite RadioInternet Radiostreaming PC Audio and USB connection from your portable MP-3 or thumb-drive. You can even plug in your old phono/record player for a complete network media stereo system.

Find out more at:

Rick Moore Vice President Sales at S1 Audio joins us to discuss their unique new line of iPod and iPhone accessories which will be launched at CES and be available late January. Rick explains the features of Bud•Bud™ - mp3 and their new NxSET™ - music 1. The Bud•Bud™ - mp3 is an earbud that instantly converts a single pair of stereo earbuds to two pairs of earbuds to share with a friend. The NxSET™ series speakers allow you to listen to music without headphones/earbuds but rather through a "sound collar" which also converts to a portable speaker system that allows you to share your music by simply turning up the volume.

Stay tuned for additional products and more announcements at:

Mike Barash Director of Marketing Communications at Blurb explains to us how you can easily use their online creative book publishing system to design. create and even sell your own hardcover books. Mike explains that since many of their publishers are Mac OS based they created a unique "Blurb BookSmart" software which allows you to setup your book. Blurb basically allows you to self-publish your idea for freewith each book starting at $12.95 for 40 pages. You can then offer them for sale in your own online Blurb store. Rather than target consumer based photo-book market Mike explains that they even offer a Blurb Business to Business (B3) solution that fully supports high-end color managementICC printer profiles and other professional publishing tools.

Get started today by visiting: or their B3 solution site at:

Video Post Production News of the Week with Philip Hodgetts Founder Intelligent Assistanceand developer of Assistant Editor Software. Find out more at: or his blog at

Andy Shalat Design Guru and Authorof "Mac Design Out Of The Box" shares his Design Tip of the Week. For more about Andy and his latest works visit:

29 Nov

MediaSource/Accelerator Labs/Seagate/My Crazy Life

Rick Green Director of Marketing & Creative Services and Robert Leitch Production Manager, MediaSource TV join host Scott Sheppard to share an exciting "switcher" story. MediaSource is a full-service multimedia production and public/media relations creative studio. Rick and Robert explain how they were originally using an AvidPC based video workflow but when they upgraded their studio they also changed their entire production workflow from Avid to Final Cut Pro running exclusively on brand new Apple Macs. Hear their experiences and joy first hand as their entire company quickly learned to love their new platform and how seamlessly they switched and were able to maintain their busy workloads. To learn more about MediaSource visit:

Todd Santoro Principal & Sr. Designer Designs and FounderAccelerator Labs joins Inside Mac to discuss his groovy cool retro style iPhone apps including; "RockPaperScissors" "Naked Lady Pen" "Spin the Bottle" and in honor of our President elect "O Bobble Head" which answers your pressing questions like a magic 8-Ball. Also just in time for the holidays you can download "pocket Mistletoe" to see where people are getting lucky this season. Todd’s design background helps create the graphic interface. Todd explains how quickly they were able to pull together a winning development teamand with little prior experience are launching successful iPhone apps. Check out the latest at:

Jon von Bronkhorst Executive Director Product Marketing for Seagate Consumer Solutions Division (CSD) explains details about their latest Mac OS products; Free Agent Go and Free Agent Desktop storage solutions. Jon explains that unlike previous desktop and portable storage solutions the Free Agent 2.0 series whose Mac versions were developed entirely with the Mac user in mind. The drives ship formatted for Mac OShave an elegant design and are so easy to use right out of the box unlike the PC version they do not require or ship with any additional software. The Free Agent Go includes a convenient docking station delivering true portability. Jon reminds us that all Seagate drives include a 5 year warranty. Scott and Jon also discuss some background on Seagate and Macstore brand integration. To find out more including where to purchase visit:

Sally deVincent is Chief Executive Officer APTE Inc. joins Inside Mac this week to talk about their unique line of educational programs for kids that encourage them to play and learn. Sally discusses their latest producta tween diary called "My Crazy Life". This program lets them record their private thoughts, personal pictures, and favorite music in a format that lets them ‘keep it private’ without ever going online. It encourages personal expression integrates text, pictures, music, and videos yet provides privacy via password protection and can support up to 10 accounts so multiple family members can usebut each can maintain their own journal. APTE offers a full line of licensed products including those developed for Nickelodeon and other learning software to see their full line visit:

Video Post Production News of the Week with Philip Hodgetts from the Open TV Network. More information available at:

Andy Shalat Design Guru and Author of "Mac Design Out Of The Box" shares his Design Tip of the Week. For more about Andy and his latest works visit:



Media Contacts:

For news/PR:
Charlé-John Cafiero - CJC Strategists
T (212) 777-7654
E-Mail: pr at CJCstrategists dot com

For editorial/story ideas:
Alexandra Gebhardt Producer
T (908) 445-4166
Email: alex at insidemedianetworks dot com
AIM: AlexInsideMedia