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This week, host Scott Sheppard speaks with industry experts, Adam Engst, Author/Raconteur, TidBITS & Bob "Dr. Mac" Levitus, Raconteur, wordsmith, consultant and author of 50+ books about Apple’s recent decision to "Announce Its Last Year at Macworld". Hear their insights and commentary on this surprising announcement that this will be their final showing at theMac OS community’s premier trade conference and event. The Macworld event has been Apple’s showcase of new products and announcements since 1985, bringing together Mac OS enthusiasts from around the globe, without Apple’s presence it’s likely this event will fade from the landscape. Is it due to lack of product announcements which is why Steve Jobs relinquished the keynote address to Philip Schiller? Steve Job’s health? Or simply because Apple has built up a perfect platform for launching their latest directly through their expanded network of retail stores. Scott, Adam, & Bob share their thoughts about the impact and overall future direction of the annual gathering of the "Mac Tribe".

For more information about Adam’s latest projects visit: http://www.tidbits.com, or visit Dr. Mac’s site at: http://www.boblevitus.com or read his reviews at http://www.ipodobserver.com

Dr. Catherine Lucey, M.D., Vice Dean for Education, Ohio State University College of Medicine joins Inside Mac to discuss some details about their decision to include Apple iPods in their curriculum for their medical students. Over the next two years, each Ohio State medical student will receive a standard iPod Touch, equipped with specific medical software programs planned by the OSU College of Medicine. Dr. Lucey explains the impact of handheld technologies on patient care and the importance of keeping abreast with technology tools such as the range of applications available on the iPod Touch. Students and Doctors are able to instantly look up patient care notes, medical references, drug reference and interactions, view videos and patients scans. The handheld technology also facilitates a great method for explaining treatment and illness to patients and their families right at the bedside. Dr. Lucey also shares how students are able to listen to the OSU Medical Center lecture podcasts, which they produce to supplement their curriculum. OSU College of Medicine has long been committed to using the latest available online technologies and the addition of the iPod Touch delivers this information and tools directly to the physician’s hands.

For more information about their program and announcement visit: http://medicine.osu.edu/feature03/

Mike Romo, Mac Product Manager, Symantec discusses the changing landscape of security and virus threats for Mac OS users. Mike explains the benefits of using Norton Internet Security for Mac. Just as it’s critical to backup your data, considering security risks for your Mac OS is cause for rising concern and whether you are a beginning user or an expert Symantec’s new suite of tools not only protects against macro and other viruses but also helps you control access through your firewall minimizing any risks. Mike discusses some tips on using a dual-boot environment such as Parallels, reminding us that if we choose to run Windows on our Macs we are subjected to the myriad of threats and security issues inherent to that OS. Norton Internet Security for Mac also helps scan for spam and fraudulent websites, scanning sites before you are able to click into the phishing sites.

For more information on Norton Internet Security for Mac and their other great products visit: http://www.norton.com/mac/ or you can get your questions answered in their forum at: http://community.norton.com

Video Post Production News of the Week with Philip Hodgetts, Founder, Intelligent Assistance and developer of Assistant Editor Software. Find out more at: http://www.intelligentassitance.com/ or his blog at http://www.philiphodgetts.com

Andy Shalat, Design Guru and Author of "Mac Design Out Of The Box" shares his Design Tip of the Week. For more about Andy and his latest works visit: http://www.shalat.com

ShowStoppers® partners with Inside Media Networks to provide exhibitors
with viral online content opportunities at Macworld press-only event
Industry First Custom Content Created On-site Included in Exhibitor Package

Listen to Audio Interview…

AUSTIN, TX. and Carson City, NV - 10 Dec. 2008 – ShowStoppers®, the recognized leader in media showcase events that organize company launches, product introductions, sneak previews and hands-on product demos for reporters, editors, columnists, bloggers and analysts, today announced it is partnering with Inside Media Networks (IMN) to produce custom audio or video segments for each exhibiting company that introduces or sneak previews new products during ShowStoppers @ Macworld, the press-only event set for Jan. 5, 2009 in San Francisco, CA.

Scott Sheppard, Chief Executive Officer, Inside Media Networks, and popular technology talk show host, of “Inside Mac Radio & TV”, “Inside Digital Photo Radio & TV”, “Inside Digital Design” and other programs, will work with each exhibitor to create a custom interview, advertorial, or quick tip in an audio or video format. Inside Media Networks will then provide each company after the event; a professionally produced content segment formatted for online distribution to support their Macworld ’09 product introductions. Exhibitors will be able to create content which is easily integrated on their website, email announcements, newsletters, or viral / social media programs.

“We’re pleased to present this unprecedented opportunity for our exhibitor partners”, said Steve Leon, Partner, ShowStoppers, “our events have always focused on providing participants with a platform to gain exposure for their products and services. Our partnership with Inside Media Networks adds great value for our clients who have expressed interested in having access to new media content, by bundling the service as part of the exhibition costs everyone has a chance to experience this first hand.”

Scott Sheppard, Inside Media Networks states, “our clients are becoming more interested in creating their own audio and video content for their target audiences and we see many of them expanding their content online and in their marketing efforts. Working with Showstoppers to kick off 2009 at Macworld will certainly gain great exposure for the exhibitors long after the event has passed.”

All Showstoppers participants will receive a custom 7-10 minute audio interview, licensed for their own distribution as part of their exhibitor package. Exhibitors may also opt to record video packages on-site. In addition, Scott Sheppard and Inside Mac Radio will join “Into Tomorrow,” BNET.TV and other network programs that cover business, consumer, lifestyle and digital products for work, home and play that introduce and sneak preview at ShowStoppers press events in the United States and Europe.

Hear Sheppard’s Inside Mac Radio interview with Dave Leon, Partner ShowStoppers for additional details: http://media.libsyn.com/media/insidemacradio/imr081205.mp3

The next ShowStoppers events are:
ShowStoppers @ Macworld, 5 Jan. 2009, in San Francisco;
ShowStoppers @ CES, 8 Jan. 2009, in Las Vegas;
ShowStoppers @ Mobile World Congress, 15 Feb. 2009, in Barcelona, Spain
ShowStoppers @ CTIA Wireless, 1 Apr. 2009, in Las Vegas.

More than 1,000 journalists, bloggers, industry and financial analysts are already pre-registered to attend ShowStoppers @ CES. To exhibit at ShowStoppers events, contact Dave Leon, director of sales, dave@showstoppers.com, 845-638-3527. Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon sl@showstoppers.com, 512-288-0950.

About ShowStoppers
Now in its 16th year, ShowStoppers is the global leader in producing press-only events that feature hot products from cool companies – including industry leaders, innovators, startups and upstart companies that exhibit during the year at ShowStoppers events to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers also produces in Berlin, Germany, the official press event of IFA, one of the largest consumer-electronics trade fairs in the world. For more information visit: http://www.showstoppers.com/

About Inside Media Networks (IMN)
IMN creates targeted talk programming for technology, digital imaging, creative, B2B, and consumer markets. Their talented team of broadcast and communication professionals has successfully built desirable niche audiences by leveraging Web 2.0 online content distribution tools, podcasts, blogs and social networks. IMN also provides consulting services to clients wishing to transition from traditional to new media, establish or expand their own brand efforts. For more information on their services, programs and partners visit: http://www.insidemedianetworks.com

Editorial Media Contacts:
ShowStoppers – Steve Leon
sl at showstoppers dot com, T) 512-288-0950
Inside Media Networks – Alexandra Gebhardt
alex at insidemedianetworks dot com, T) 908-445-4166